Ray-Ban Reverse Collection: Redefining Eyewear with Innovation and Sustainability

Ray-Ban Reverse Collection: Redefining Eyewear with Innovation and Sustainability


Ray-Ban, the iconic eyewear brand, has taken a significant step towards sustainability and innovation with its ground breaking Reverse Collection. This collection introduces four unisex sunglass styles, including the Reverse Aviator, Wayfarer, Caravan, and Boyfriend. What sets these sunglasses apart is not only their stylish design but also the revolutionary technology behind them. With a commitment to sustainability, the collection incorporates eco-friendly materials and packaging, making it a game-changer in the eyewear industry.



  1. Shifting Lens Design: A New Era of Optical Precision

The key highlight of the Reverse Collection lies in its lens design. Ray-Ban has introduced a unique feature where the lens shape transitions from traditional convex to concave without compromising on optical precision. This cutting-edge technology, provides wearers with a distinct and fashionable aesthetic while maintaining optimal visual clarity. It's a true revolution in eyewear design and sets a new standard for eyecare innovation.



  1. Eco-Friendly Materials: A Sustainable Approach

Recognizing the importance of sustainability, Ray-Ban has prioritized eco-friendly materials in the Reverse Collection. The lenses are made from a bio-based nylon with a remarkable 41% bio-based carbon content, reducing the reliance on non-renewable resources. Additionally, a high-performance anti-glare treatment is applied to the lenses, minimizing reflections at wavelengths by up to 70%. The frames are crafted with bio-based acetate, boasting a 67% bio-based carbon content. Ray-Ban's commitment to sustainability extends to the packaging as well, with 100% recycled materials used, including a recycled cleansing cloth.



  1. Vittoria Ceretti as the Face of the Collection

To capture the essence of the Reverse Collection, Ray-Ban has chosen the talented Vittoria Ceretti as the face of the campaign. Her unique style and captivating presence perfectly embody the brand's ethos of timeless fashion blended with innovation. This partnership showcases the collection's versatility and broad appeal to individuals who appreciate both classic and forward-thinking eyewear.



  1. Availability 

The Ray-Ban Reverse Collection is now available for purchase starting from June 15th, the collection will also be accessible through all Optic Five outlets and online channel. With this wide point of sales, Optic Five aims to make these innovative and sustainable sunglasses accessible to all its patrons and audience, allowing more individuals to be part of the sustainable eyewear movement.



The Ray-Ban Reverse Collection represents a significant milestone in the eyewear industry, combining style, innovation, and sustainability. With its unique concave lens design, eco-friendly materials, and commitment to reducing environmental impact, Ray-Ban is shaping the future of eyewear. By embracing the power of iconicity and infusing it with ground breaking technology, Optic Five continues to redefine what eye care and eyewear can do for consumers. The Reverse Collection is not just a fashion statement, but a symbol of a greener, more sustainable future.

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